Website Performance

Google Analytics

TotalNet will set you up on Google Analytics easily so you can measure you website's performance alongside you business objectives.  TotalNet will set up reports for you based on your business KPI's.  A training session of 30mins is included to get you started.  If you require further reports after the intial set up these are charged at $95 per hour.

What is Google Analytics?

Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience. Improve your website return on investment, increase conversions and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site and will keep track of the performance of your marketing campaigns, whether they are AdWords campaigns, email campaigns or any other advertising programme. With this information, you will know which keywords are really working, which ad text is the most effective and where your visitors are dropping off during the conversion process. Do not be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.

AdWords advertisers can find all these benefits from within their AdWords account. Google Analytics has been fully integrated with AdWords. All your reports and settings are available from the Analytics tab.

http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=55591